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Funding & decisions

Editorial Independence

Understand the relationships that can shape product coverage.

Readers should be able to identify commercial relationships that are relevant to an article.

Evidence and recommendations

Explain the criteria, sources, and limitations behind conclusions. Product access and commission opportunities are separate from evidence of suitability.

Disclosures

Identify affiliate links, sponsorship, supplied products, and loans where applicable. A disclosure should appear where readers encounter the relevant coverage.

Affiliate links

Look for an affiliate disclosure in the article before following a commercial link.

Product access

Check the article for details about a purchased, borrowed, loaned, or gifted product where relevant.

Sponsorship

Check for a disclosure identifying any paid placement or sponsor relationship.

People. Purpose. Evidence.

Get to know the work.